Guerrilla marketing stunt for Procter & Gamble
When I was a Senior Copywriter at Saatchi & Saatchi X working on P&G brands, we produced this guerrilla campaign.
First, we placed teaser ads in dirty locations. Then, a few weeks later, our "clean team" went to work picking up litter and scrubbing graffiti. After the surrounding area was spotless, the payoff ad was revealed.
Client: P&G
Agency: Saatchi & Saatchi X
Art Director: David Deuster