Branding campaign for Total Wine & More
When I was the Creative Director at the Ampersand Agency, we created this brand campaign.
For years, they had positioned themselves as “America’s Wine Superstore.” We uncovered a disconnect between their price-focused messaging and what their customers loved just as much – their knowledgeable staff and incredible selection.
So, we repositioned their stores as a destination to explore with a winning trifecta of helpful guides, wondrous selection, and totally low prices. The only place where you’ll always find what you love… and love what you find.
Client: Total Wine & More
Agency: Ampersand
Art Directors: Jeff Hopkins & Bronte Giardina
Copywriters: Phil Dee & Brian Thompson
Big thanks to our cast, crew, and collaborators for all their talents on a fun shoot and edit.